Since 2010, Instagram has proved itself to be the quickest growing social media platform around! It’s a user base of around 300 million and to get set to rise further. So why is this seemingly simple app growing so quickly? Well all of it comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, buy instagram likes stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple properly? Well that’s because it may be. Instagram now has more sway over all its users who may hold been using snapchat in tandem to the own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation for example is the grounds for Instagram’s sudden demand.
What’s all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast growing. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is used daily, this provides a loyal and highly active user base.
This power to capture a younger more creative audience is sounding the alarm bells of major companies looking to build up on social media. With high usage, there will surely be increased interest in advertising on your app. However, competition always be ripe and businesses may have to find creative strategies to out compete their rivals in the visual regarding social media.
How can you use it for Marketing campaigns?
Of course, if you’d like to make use to market your company product, and a second must consider how. It is vital a visual platform therefore products are in general in order to market that services. But services aren’t impossible encourage on the app, finding exciting for you to bring to life your service will catch the eye of the Instagram worker.
Hashtags may also be used on Instagram and also becoming in on trends or perhaps starting particular is a sure solution to engage an audience, from a similar strategy to Twitter. However, one must be careful to install the hashtag to the visual content you provide, so it’s as simple as conserve money that work with this technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for just a mobile data, hungry market. Only new and fresh content will attract attention.
Finally, Instagram stories are a great to be able to personally build relationships with your audience, lasting only 24 plenty of. Stories should be keep buyers updated daily on your business and reveal behind the scenes content to result in user believe they are part of the company.
Instagram could be used distribute almost anything, with an inventive mind alongside committed team, you can produce quite the thrill around your brand!
With a young, educated audience using the app on their mobiles daily, one is only able predict sustained growth and loyalty from its users. There will be increasing opportunity to employ a this app for business purposes and also the advice on this writer is always to get in while its spicy! It will only get bigger so go deep into the market before it gets a lot more crowded.